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48 N. EMERSON AVE., STE 700
GREENWOOD, IN 46143
1. Protection is a priority.
Life often turns in unexpected ways. But there are financial products and strategies available that will help us navigate what we can't always anticipate.
2. Predictability is a priority.
I'm often surprised at how many financial "plans" are based largely on assumptions and projections. I'm not sure it should be called a "plan" if so much of it is based on unknowable future results. I am a proponent of adding as much certainty as possible.
3. Preservation is a priority.
Author and humorist Mark Twain once said "I am more concerned about the return of my money that the return on my money." I'm an advocate of steady growth and avoiding risk.
4. Investing for current income requires a different strategy than investing for growth.
This is a simple concept, but I'm frequently surprised by companies and advisers that don't seem to understand the difference.
5. Financial success shouldn't be based on depriving yourself of enjoyment.
Some financial advisers seem to be inordinately focused on frugality and doing without. I'm a proponent of sensible spending and reducing costs wherever appropriate, but the path to financial success shouldn't have to be paved with heavy sacrifice.